9.08.2008

Royal Gemstone: Sapphire

The striking deep blue of a quality sapphire is reminiscent of a cloudless night sky. Ancient civilizations believed that the world was set upon an enormous sapphire, which painted the sky blue with its reflection. This legend, as well as the belief that the Ten Commandments were inscribed upon tablets made of sapphire, gives September’s birthstone a royal place among gemstones. The sapphire was said to represent the purity of the soul.

Named after the Greek word "sapphirus", meaning blue, Sapphires have long been a favorite among priests and kings, who considered them symbolic of wisdom and purity.

In ancient times, Sapphires were thought to be protective against envy, and even against poisoning. A common belief was that a venomous snake placed in a Sapphire vessel would rapidly die! Ground to a powder, the blue stone was believed to cure colic, rheumatism and mental illness, and to strengthen eyesight.

Sapphire is the modern September birthstone as adopted by the American National Association of Jewelers in 1912 and the gem designated for the 5th, 23rd and 45th wedding anniversary; a star sapphire is typically given on the 65th wedding anniversary.


Sapphire is the non-red variety of corundum (the red variety of corundum is ruby). S sapphire is the second hardest natural mineral., only the diamond is harder.

Blue is by far the most popular color for sapphires, but they can be almost any color, including yellow, green, white, colorless, pink, orange, brown, and purple. Padparadscha is the name for a rare orange-pink variety of sapphire and has a higher value than blue sapphires.

Sapphires with inclusions of tiny, rutile needles exhibit an optical property called asterism. This is the star shaped effect seen in star sapphires and is usually only seen in cabochon cuts.
Star sapphires usually have six ray stars, but twelve ray stars are also known. Rarely, when sapphires are cut en cabochon, they can demonstrate a cat's eye effect. This effect displays a thin band of light down the center of the stone and is known as chatoyancy.

Heating colorless and very pale blue sapphires to high temperatures is done to give them an intense blue color This treatment can also improve the clarity of the stones by removing tiny inclusions. A rare variety of sapphire, known as color changing sapphire, exhibits different colors in different light. A color change sapphire is blue in natural light, and violet in artificial light. A similar effect is also seen in alexandrite.

9.02.2008

Color 101

From Reds to Greens, Blues to Yellows, each color family has a certain personality and impact on the mood of a room.

Do you have a color you have always wanted to try, but weren't sure how or where to use it?

We have compiled some ideas and quick reference points for you to better understand the impact of certain color families, in the hope that you will feel inspired and emboldened to go ahead and try it!

Orange
Popular oranges today are described as red, metallic, brown or spicy
Paired with blues or purples, a spicier orange can be dramatic
Paired with reds and deep warm greens, orange can be exotic
Orange is exuberant, extroverted, active, and always cheerful


Brown
Associated with taste and sophistication
Brown is a sensual color
Seen as confident, yet restful and quiet
The comfort of brown will work for just about everyone



Red
Strongest color in the spectrum
Has the greatest emotional impact
Red resonates with passion, romance, energy and courage
Red is known to stimulate the appetite and conversation



Green
Soothing color because it reminds one of nature and health
A darker green has been said to promote concentration
A light green is fresh neutral
Popular color for the home beecause it is warm and cool at the same time



Yellow
Yellow works in almost any room, but don't underestimate the intensity of yellow
Brighter and stronger yellows are said to increase the attentiveness
Brightens areas with little sunlight
Let yellow radiate its warmth in your home



Blue
Blue is the color to create a sense of calm and tranquility
Associate with spas, vacations, and the many ways to pamper a hectic lifestyle
Beautiful way to add clarity to any color scheme
Blues with a little more yellow are as soothing as a seaside retreat




Neutrals
The true neutrals are white, gray, and black
The new neutrals are any color in a low-intensity shade
There are warm and cool neutrals
Use neutrals to accentuate color or texture in your decorating



Purple
Purples have a powerful connection with our romantic, sensual, & introspective sides
Since purple is everywhere in nature, it is a color that is part of our lives
When slightly redder, purple is vivacious and exciting
When slightly bluer, it is as restful as a sunset
















8.18.2008


Did You Know? The Golden Gate Bridge, completed in 1937, has always been painted the same color. International Orange.....

8.11.2008

Consumers Rank Color Choice as Number One Painting Concern


Consumers Rank Color Choice as Number One Painting Concern According to Valspar Survey


WHEELING, IL -- While the intent to purchase paint remains undaunted in the slow economy, consumers are paying increased attention to finding the right paint color, according to a new study of U.S. households released by
The Valspar Corp. In fact, 26 percent of consumers are more concerned with choosing the best color over how the finished product will ultimately look.

In 2008, selecting the right color choice is of particular concern among women. Nearly two in five female paint purchasers say their biggest worry when painting is choosing the appropriate color. 33 percent of consumers are likely to choose a bold color palette over neutral, and many female paint purchasers are as concerned about finding an exact color as they are finding a color match. Alternatively, men chose "making a mess" as their primary concern.

Ann McGuire, founder of Beehive Studios and color consultant for Valspar, advises, "Have patience when choosing a color, and always keep an open mind. There are many exciting directions to take, and you should use colors that make you happy. If you choose a bold color, surround it with more subdued colors to give it balance."

At any given time, 29 percent of American households report that they expect to purchase indoor paint in the coming 12 months. In difficult economic times, consumers see paint as one of the most economic ways to "remodel.” Whatever the color, nearly half (47 percent) of those planning to paint in the next 12 months are hoping for a big change as a result of their work, and are anxious about initiating the paint project.

In addition to differences in their color choice concerns, further differences between how men and women view painting projects include:


* Women continue to play a leading role on paint projects. This year, more than half of interior paint projects are exclusively initiated by women, and two-thirds of decisions on paint color are made solely by the female head of household.

* Among male paint purchasers, the accomplishment of completing the painting project is the best outcome after painting, while for women, it's the satisfaction of a new and improved room.


source: Paint & Coatings Industry newsletter

7.31.2008

Architectural Terms

Every industry has a unique language or jargon…. The design & construction world is no different. Becoming familiar with architectural terms is one way to make your new construction or remodeling project less stressful. Speak the language and communicate like a pro with paint contractors, architects, general contractors, landscape architects, & remodeling professionals … Here is my ever growing list of Architectural Terms:



Baluster: Vertical member, usually wood, that supports the railing of a porch or the handrail of a stairway.
Balustrade: A railing or parapet consisting of a handrail on balusters, sometimes also includes a bottom rail.
Bargeboard: A board, often decoratively carved, that hangs perpendicular from the projecting edge of a roof gable.
Bevel siding: Tapered wood siding that overlaps for weather protection, applied horizontally on buildings of frame construction.
Board and Batten Siding: A wood siding consisting of vertical boards with narrow
vertical strips (battens) placed over the joints.
Bracket: A projection member, often decorative, that supports an overhanging weight, such as a cornice.
Bulkhead: In commercial buildings, the area below the display windows at the sidewalk level.
Casement window: A window that swings outward on its side hinges.
Column: A supporting round post found on storefronts, porches, and balconies: may be fluted or smooth.





Corbel: A bracket form produced by courses of wood or masonry that extend in successive stages from the wall surface.
Cornerboard: A board used to cover the exposed ends of wood siding to give a finished appearance and help make the building watertight.
Cornice: The projecting uppermost portion of a wall, sometimes treated in a decorative manner with brackets.
Dentil: One of a row of small blocks used as part of the decoration in a frieze or cornice.
Dormer: A structural extension of a building’s roof, intended to provide light and headroom in a half-story; usually contains window(s) on its vertical face.







Double-hung Window: A window with two balanced sashes, with one sliding vertically over the other to open.
Eaves: The lower portion of the sloping surface of a roof, especially the part that overhangs the building’s wall.
Exterior architectural Feature: As defined by ordinance, the term refers to the architectural treatment and general arrangement of the exterior of a structure and its appurtenant fixtures, including type, color, material, and texture.
Façade: The architectural “face” of a building, usually to the front.
Fascia: A flat horizontal wooden member used as facing at the ends of roof rafters and in the cornice area.
Frieze: A wooden member found just below the point where the wall surface meets the buildings cornice or roof overhang.
Gable: The triangular section of the end wall of a gable roof.
Gable roof: A roof that has one slope on opposite sides of the ridge, with a gable at either end.
Gambrel roof: A roof that has two slopes on opposite sides of the ridge.
Ginger bread: Decorative, the collective effect of ornate balusters, brackets, spandrel, columns, and bargeboards found on Victorian homes.
Hipped roof: A roof that has a slope on all four sides of the building.
Hoodmold: Decorative, projecting element placed over a window; may extend down the sides of a window as well as surround the top.
Lintel: Horizontal structure element at the top of a window or door; it carries the load of the wall above and may be of wood, stone, or metal.
Mansard roof: A roof that has a double slope on all four sides with the lower slope being quite steep or nearly vertical.
Modillion: A horizontal bracket or scroll that appears at the building or porch cornice. Known as a block modillion if a flat block.
Mullion: A vertical piece that divides window sash, door panels set close together in a series.
Muntin: The pieces that make up the small subdivisions of multiple-pane glass window.
Ornamentation: Decoration, usually nonstructural, that is applied to a building to increase its visual interest.






Parapet: The portion of an exterior wall that rises entirely above the roof, usually in the forms of a low retaining wall; the parapet may be shaped or stepped.
Pediment: The triangular face of a roof gable; or a gable that is used in porches; or as decoration over windows, doors, or dormers.
Pilaster: A flat pier that is attached to the surface of the wall and has little projection; the pier may be given base and cap, may be smooth or fluted.
Prism glass: Small panes of glass, usually set in a wood or framework in the transom over a storefront or entrance.
Public right-of-way: The boundaries within which the public has a right to travel, even though the property in question may be privately owned. For example, ownership of a city lot may extend to the curb, but there may be public right-of-way along the sidewalk on private land.
Rowhouse: A residential building, usually built as rental apartments, in which the floor plan is commonly repeated from unit to unit, with each unit sharing a wall with the adjacent one. The building has a single continuous wall along the street.
Sash: The framework of window actually supporting glass. Most common is the double-hung sash, both sash slide up and down. Sash may be fixed or sliding, hinged, or pivoted.
Scale: The relationship of the size of a building or object to the size of a human being. Grand or large scale implies a size out of proportion to human size, while small or intimate scale implies the opposite.
Segmental arch: A type of circular arch that does not extend on the sides to a full circle; often found at the top of windows.
Sidelight: A glass panel, usually of multiple panes, to either side of a door; often used in conjunction with a transom.
Sill: Horizontal structural element at base of a window or door, often of stone.
Soffit: A flat wood member used as a finished undersurface for any overhead exposed part of a building, such a cornice.
Spalling: A condition of brick or stone in which layers break off vertically and fall away. Internal pressures due to water freezing or chemicals crystallizing usually cause this.
Structure: As defined by ordinance, a combination of materials to form a construction that is safe and stable. The term includes, but is not limited to, buildings, outbuildings, barns, garages, walls, fences, display signs, scaffolds, trailers, or any object that is used or maintained above or below ground.
Transom: A glass panel, sometimes fixed and sometimes movable, that is placed over a door or window to provide additional natural light and ventilation for the interior of the building. Used on both residential and commercial buildings.
Turret: A corbelled projection, usually located at a corner of a building.
Vapor barrier: A waterproof material that is used to prevent moisture from migrating from damp to dry areas where it may condense and cause problems.
Vernacular: Architecture that draws more on folk traditions and forms, stressing basic functionalism, economy, and utility rather than the “rules,” principles, and ornamentation of high-style architecture. May contain secondary high-style design elements.

7.30.2008

KIZER and BENDER's Retail Adventures in the REAL World™: Until now ...

Rich Kizer & Georganne Bender are nationally recognized experts on customer diversity, "messing with the media", marketing, and everything retail.


As a small business owner, I am always on the lookout for a new marketing idea or trend. This pair never disappoints.


KIZER and BENDER's Retail Adventures in the REAL World™: Until now ...